Seen Flagship Store – Bucharest

The Seen Flagship Store in Bucharest reinterprets The Little Prince’s sketch “Dessine-moi un mouton” as an architectural metaphor for imagination and perception. Circular perforations become abstract windows to an alternate reality, while cubic oak frames structure the interior in calm, rhythmic sequences. The façade, a perforated volume projecting outward from a post-communist building, establishes a bold contrast that redefines its urban context.

Guided by the brand’s philosophy of duality and contradiction, the space embodies simplicity and restraint. A neutral palette of oak and stainless steel creates a delicate balance between warmth and precision. The resin floor, identical in tone to the walls, enhances the feeling of continuity and stillness.

The client’s brief — to design “a space cut out of a parallel reality” — shaped an environment that transcends the conventions of commercial design. The result is a minimal yet expressive setting where the garments emerge as protagonists against a serene architectural background.

All elements, from the façade to the furniture, were custom-designed as prototypes specifically for this project, ensuring aesthetic coherence and timelessness — a space that reflects both the conceptual depth of the brand and the purity of the design vision.

The Bucharest Architecture Annual - Prize of the “Interior Space Architecture / Corporate and Retail Space Design” section 2025

This project is a collaborative effort with Corvin Cristian Studio

Team: Corvin Cristian, Serban Rosca, Atelier 13, Linia Project, Hani Vlad, Voinescu Mălina.